The State of the Site

Now that Siteline’s third full year is done, it’s time for a checkup. In 2022, the website had a monthly average of 115,000 page views from 29,000 users—nearly double the 2021 numbers. And the growth is still happening: in December 2022, the site received 155,000 monthly page views.

The email newsletter, meanwhile, doubled its subscriber base (4,300 this year). And there are now 8,700 followers on Instagram (up from 5,300).

Thank you for reading! And a huge thank you to everyone who advertises on Siteline. This would not be possible without you.

The most-read posts published in 2022:
1. What’s the Large Building Under Construction Next to Highway 101?
The 32 Restaurants Expected to Open in Coming Months (from June)
3. Ellen DeGeneres and Portia de Rossi Just Dropped $70 Million on Padaro Lane
4. Another Major New Development in Downtown Carpinteria
5. A Santa Barbara Landmark Is for Sale
6. A Major New Shopping Destination in Montecito
7. The Reason Why Ty Warner and the Four Seasons Are Feuding
8. The Neighborhood Bar Has Closed
9. Mysterious Activity at One of Montecito’s Biggest Properties
10. Jennifer Aniston Bought a House from Oprah Winfrey
11. Conan O’Brien Sold His Padaro Lane Compound
12. The 28 Restaurants Expected to Open This Year (from January)
13. Ariana Grande Sold Her Hedgerow House for a Sweet Profit
14. Dutch Garden Is Getting Closer to Opening
15. Could the Dutch Garden Be Opening Soon?
16. Santa Barbara’s Ritziest Sushi Bar Is Now Open
17. Legal Trouble for the Goleta Beach Restaurant
18. First Look at the Menu and Interiors of Augie’s
19. Brass Bear Is Opening an Uptown Branch
20. Can Anything Be Done About Pacaso Owners Who Like to Party?

Suggestions and questions are genuinely welcome, either as comments on this post (anonymous is fine), by replying to the email newsletter, or via email or text (see below).


Erik Torkells
[email protected]


Sign up for the Siteline email newsletter and you’ll never miss a post.



Kevin S

Erik: Thank you for your well-placed efforts. Siteline is an asset to our community. KGS

Debbie Kristofferson

Your newsletters are a consistent in my day and I appreciate your interesting and informative content. Best wishes in 2023!

Leslie Westbrook

Congratulations on your well deserved growth and Happy New Year! Siteline SB is ALWAYS a delicious, fun, witty and informative read. Leslie

Julie B

I look forward to reading each Siteline newsletter. It’s a perfect balance of what’s happening around SB and much more informative than any other local media source. I appreciate all the time and research you put into it. Thank you!

Gary F.

I can’t remember how I came across your site, but it’s now my favorite local read – fresh, crisp and connected! Keep up the great work.