The Santa Barbara area has many news sources that do various things well, but none was exactly what I wanted—just the important news, along with a healthy dose of upscale lifestyle coverage (restaurants, real estate, travel, and so on). So I created Siteline.
Having grown up in Orange County and moved to New York City after college, I never thought I’d return to California. But when my husband, Adam, and I visited Santa Barbara a few years ago, I realized that the area is everything I love about the state, without all the stuff I don’t. At the start of 2019, I sold my hyperlocal website, Tribeca Citizen, and we moved here. (Before Tribeca Citizen, I was a magazine editor: Budget Travel, Fortune, Travel + Leisure, Town & Country.)
There’s no zealot like the recently converted, as the saying goes, and for a while, I’ll undoubtedly have more enthusiasm than expertise. I will get excited about things that you’ve known about for years, and I will make mistakes. Feel free to correct or contradict me; we know more collectively than any of us can on our own. If you have a vested interest in whatever you’re commenting about, however, I insist that you make the connection public.
And editorial and advertising will always be entirely separate.
Please reach out with any questions, concerns, tips, or even compliments. The best way to follow Siteline is by subscribing to the email newsletter. And if you know someone who might be interested in this site, please pass it along.
Erik Torkells
Founder
917-209-6473
[email protected]
















Recent Comments
I did see the word "rarely" and "very rarely" in regards to evolving into mass shootings. I would have preferred to see "does not" or… — Don
Guns shops sell clay pigeons that are used for sport, alongside alongside essential items like ammunition, tactical holsters, optics, and cleaning kits- so there are… — Christine!
I can't believe you're shrugging your shoulders at a gun store opening up next to a preschool! No, it doesn't automatically mean people are going… — Paul
As someone who drives this stretch of DLV daily, there are more cars than bikes on the road and taking away another lane is only… — CW
I got stuck behind an electric scooter on DLV yesterday and it was obnoxious. Would have been better if it were one lane and he… — BW
I disagree. It’s so much nicer and more chill driving down Chapala and De La Vina where they made it one lane for cars +… — LD
No one rides their bike on de la vina because it’s dangerous in its current form. — D