Advertise

WHAT IS SITELINE?
Siteline is a website, SitelineSB.com, about greater Santa Barbara, covering anything that’s worth covering—news, restaurants, real estate, travel, and more. An email newsletter every Wednesday and Sunday morning summarizes recent posts. And there’s also The Siteline Directory, an online resource for local businesses to promote their services directly to the greater Santa Barbara community.

WHY ADVERTISE?
The audience is substantial, engaged, and local:
••• In 2025, Siteline averaged 196,000 monthly page views and 66,000 monthly users (Google Analytics).
••• 7,000 email newsletter subscribers.
••• 18,200 Instagram followers.

For all inquiries, contact Erik Torkells at 917-209-6473 or [email protected].

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Website Advertising

BILLBOARD (#1, ABOVE)
• Location: Above the Siteline logo on the entire site.
• Rate: $1500 per calendar month for 33% of impressions. (In other words, your ad will share the space with two other ads).
• Size: 1170 pixels wide by 250 pixels tall.
• Availability: This unit is sold in three-month increments, with the next one January through March; if more than three advertisers are interested, there will be a random drawing.

MAIN COLUMN (#2)
• Location: In the main column on the home page, and randomly at the bottom of posts (such as here). For the main column: every two weeks, the ad at the top moves to the bottom, and everyone else moves up one spot.
• Rate: $425 per calendar month.
• Size: 770 pixels wide by 220 pixels tall.
• Availability: Sold out through October; please inquire.

TOP RIGHT COLUMN (#3)
• Location: Below the search box in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website; on the mobile version of the site, the column moves to the bottom of the page.
• Rate: $425 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through October; please inquire.

SECOND GROUP OF RIGHT COLUMN (#4)
• Location: Below the email newsletter signup in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website; on the mobile version of the site, the column moves to the bottom of the page.
• Rate: $275 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through October; please inquire.

THIRD GROUP OF RIGHT COLUMN (NOT SHOWN)
• Location: Below the “Just Listed” section in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website; on the mobile version of the site, the column moves to the bottom of the page.
• Rate: $150 per calendar month.
• Size: 350 pixels wide by 250 pixels tall.
• Availability: Sold out through October; please inquire.

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The Siteline Directory

THE SITELINE DIRECTORY is an online resource for local businesses to promote their services directly to the greater Santa Barbara community. And a presence on Siteline, with its seven years of local content, proves beneficial with search engines and AI. The rate is $45 per month or $450 per year. Sign up here.

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Email Advertising

DEDICATED EMAIL BLAST
You get up to 12 images and unlimited text, within reason. It runs as a sponsored post on SitelineSB.com, gets emailed to the 7,000 subscribers of the Siteline newsletter, and posted on Instagram. Examples of the sponsored post are here and here; only the main column is emailed.
• Rate: $1250.

EDITORIAL EMAIL NEWSLETTER ADS
• The editorial newsletter comes out every Wednesday and Sunday morning. An example is here; only the main column is emailed.
• Specs: 600 pixels wide by 300 pixels tall.
• Rate: $375 for the top slot, $250 for the secondary slot, $150 for the third slot.
• Availability: There are $250 and $150 slots available in October and beyond; please inquire.

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Instagram Advertising

INSTAGRAM
One post or reel, and one story; Siteline currently has 18,200 followers.
• Rate: $295.

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CONTACT
Erik Torkells at 917-209-6473 or [email protected].