WHAT IS SITELINE?
Siteline is a website, SitelineSB.com, about greater Santa Barbara, covering anything that’s worth covering—restaurants, real estate, travel, and more. An email newsletter every Wednesday and Sunday morning summarizes recent posts.

WHY ADVERTISE?
The audience is substantial, engaged, and local:
••• From May through August 2022, Siteline averaged 110,000 monthly page views and 28,000 monthly users (Google Analytics).
••• 3,700+ email newsletter subscribers.
••• 7,700+ Instagram followers.

For all inquiries, contact Erik Torkells at 917-209-6473 or [email protected].

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Website Advertising

BILLBOARD (#1, ABOVE)
• Location: Above the Siteline logo on the entire site.
• Rate: $1250 per calendar month for 33% of impressions. (In other words, your ad will share the space with two other ads).
• Size: 1170 pixels wide by 250 pixels tall. Max file size: 1 MB.
• Availability: This unit is sold in three-month increments, with the next one being October through December, 2022; if more than three advertisers are interested, there will be a random drawing.

MAIN COLUMN RECTANGLES (#2)
• Location: In the main column on the home page, and randomly at the bottom of posts (such as here). For the main column: every two weeks, the ad at the top moves to the bottom, and everyone else will moves up one spot. If someone decides not to renew, all the ads below move up; any new advertisers start in the lowest spot.
• Rate: $375 per calendar month.
• Size: 770 pixels wide by 220 pixels tall. Max file size: 1 MB.
• Availability: Sold out through September 2022; please inquire.

TOP RIGHT COLUMN RECTANGLES (#3)
• Location: Below the search box in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $350 per calendar month.
• Size: 350 pixels wide by 250 pixels tall. Max file size: 1 MB.
• Availability: Sold out through September 2022; please inquire.

SECOND GROUP OF RIGHT COLUMN RECTANGLES (#4)
• Location: Below the email newsletter signup in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $250 per calendar month.
• Size: 350 pixels wide by 250 pixels tall. Max file size: 1 MB.
• Availability: Sold out through September 2022; please inquire.

THIRD GROUP OF RIGHT COLUMN RECTANGLES (NOT SHOWN)
• Location: Below the “Just Listed” section in the right column. Up to three ads can run in this unit, switching positions randomly with each page refresh. The right column appears on all pages of the website, except on mobile sites, when the column moves to the bottom of the page.
• Rate: $100 per calendar month.
• Size: 350 pixels wide by 250 pixels tall. Max file size: 1 MB.
• Availability: Sold out through September 2022; please inquire.

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Email Advertising

DEDICATED EMAIL BLAST
You get up to ten images and unlimited text, within reason. It runs as a sponsored post on SitelineSB.com, gets emailed to the 3,700+ subscribers of the Siteline newsletter, and posted on Instagram. Examples of the sponsored post are here and here; only the main column is emailed.
• Rate: $750.

EDITORIAL EMAIL NEWSLETTER ADS
• The editorial newsletter comes out every Wednesday and Sunday morning. An example is here; only the main column is emailed.
• Specs: 600 pixels wide by 300 pixels tall.
• Rate: $100 or $75, depending on where in the newsletter the ad runs.

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Instagram Advertising

INSTAGRAM
One post, story, or reel, labeled as sponsored and with comments turned off; Siteline currently has 7,700+ followers.
• Rate: $100.

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CONTACT
Erik Torkells at 917-209-6473 or [email protected].