A major change is underway in Montecito’s Upper Village: Lucca Antiques has sold its Montecito store—in the Old Firehouse building on East Valley Road—to RH, as Restoration Hardware is now known. According to someone familiar with the deal, RH CEO Gary Friedman, a Montecito resident, has been a fan of Lucca for years and wanted the location badly enough to pay handsomely for it.
The appeal for RH is clear: the company has been in the market for a new space in Santa Barbara, because its State Street store will be demolished as part of a 30,000-square-foot hotel development, and the Old Firehouse—one of the few properties not controlled by the Borgatello family—is big (for Montecito), prominent, and surrounded by people with large houses and oodles of money.
Lucca, for its part, may be leaving town, but its L.A. showroom will remain open, and the company recently launched online sales.
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