A floops is the listing of a property that was recently purchased, but unlike a flip, the goal is less about making a profit than getting out as whole as possible. (The reason for the listing—change of heart, divorce, relocation, health issues…—is irrelevant.) The word was coined after an agent got testy with me about using the term flip for a listing that wasn’t going to make money, and a reader suggested we call it a floops.
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