A Bar for “Gentlemen of Character” Is Opening Downtown

••• An establishment called Beau is opening in the back of the San Marcos Building on State Street (at Anapamu), in the space that was previously Odessa Lounge and Crush Bar & Tap. It’ll have a beer-and-wine license, and I’ve seen it referred to as a “storytelling bar” and “a bar that sells things [and] a shop that pours drinks,” as well as being “for gentlemen of character.” And then there was this: “There’s a new man in town. He smells like cedar, drinks espresso neat, and restores old knives for fun. His name? Beau.” UPDATE: More info, of sorts, from the Beau folks: “We didn’t change our tagline in time for this publish, our bad. The ‘gentlemen of character’ was for the retail store. We were originally going to be a retail shop but then we found this space and decided to open as a bar and retail shop. We will have cigar license as well, lots more to come. It’s a storytelling bar concept.”

••• The main restaurant at the Coral Casino, formerly Tyde’s, now has a name, and it’s… The Coral Casino Restaurant by Chef Thomas Keller. The website says it’ll open this summer; more specifically, I hear the goal is June. It’ll be open to the public.

••• Yetz’s Deli in Isla Vista has closed (but the bagel shop is still open). “It wasn’t making sense with the massive drop-off in business that happens in IV and the extra square footage wasn’t pulling its weight,” says owner Dan Dunietz. “It also gives me the ability to focus on what has clearly been a winner—the bagels.” Yetz’s forthcoming Goleta location (in the Target corner of Storke and Hollister) is shooting to open February 1.

••• Sometime this spring, Hawaiian-themed chain Makenna Koffee Company is opening at 6521 Pardall Road in Isla Vista. —Edhat

••• A profile of Manifattura. —Independent

••• A profile of Little Mountain. —Independent

••• The Rochers at the Ranch House in Ojai has closed after just six months. —805Foodie

••• The J. Wilkes tasting room at 35 State Street, in the Hotel California’s annex, has closed. (The photo below is old.) Here’s the listing.

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23 Comments

Zeljko

Damn, The corral casino marketing agency went all out… how do they come up with all that creativity???

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Robin

It was an excruciating toss up during a 3 day catered round table at San Yisdro Ranch, where they ate caviar and foie gras paired with 1996 Salon an 1921Chateau D’yquem, respectively.

“Coral Casino Restaurant by Chef Thomas Keller” and “Chef Thomas Keller’s Coral Casino Restaurant” were fiercely debated for two days straight, punches were thrown, With all the foie over 3 days, gout set in for several round table members and in the end a coin was flipped and we have our new restaurant name.

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Susan B

Sad news about The Rochers at the Ranch House. My husband and I were fortunate enough to dine there a few months ago (and now wish we’d gone back sooner) and had one of the most exceptional dining experiences we’ve had in this area. We wish them all the best in future endeavors.

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D Grimes

The chef/owner…. was an unorganized rude fibbing person… couldn’t even keep a staff and nothing he tried made sense…. he wanted Michelin star and couldn’t even make decisions that stuck …. sad for the original Ranch house

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Christine

I second that. Very rude and condescending narcissistic jerk. Loved to talk only about himself. He didn’t deserve the Ranch house.

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Drew Hart

Could just be me, but last time I looked, “gentlemen of character” were known to drink refined spirits as well —

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Paul

That would require a nightclub liquor license, which are limited in number, and they would need to shell out $300k+ to whoever possesses one and is willing to sell.

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Meg

I’m going to be a little pedantic for giggles.

Clearly Beau is going for a vibe. As someone who worked in coffee for many years, it’s uncommon for someone to say “espresso neat”. The more common way a “gentleman of character” would order it is espresso solo, which is the Italian way to request it, but most people just ask for a single or double shot of espresso.

That said, anyone who has spent time with espresso knows you’re doing a disservice to it if you’re drinking it solo. When an espresso shot is “pulled”, it comes with a layer of crema, which is from the oils of the bean and where most of the flavor is. Crema dissipates in less than a minute unless you bind it with something, like milk. If you don’t do this, the oils quickly oxidize and the acids break down, which can make the shot go bitter, bland or even sour. Espresso is pulled at around 200 degrees so it’s difficult to drink while it is still fresh.

So, if Beau wanted to really replicate what a “gentleman of character” would order, something along the lines of “he drinks his cappachinos bone dry” would be more appropriate. A dry cappachino has as little milk as possible, and is comprised mostly of milk foam. You mix your shot with the milk foam, preserving the shot but not diluting the espresso flavor too much. (it’s also a pain to make but that’s not really the point…or maybe it is).

All that said, it’s clear they’re making an homage to whisky neat, which they can’t sell there.

The framing just irked me. If you’re going for this heir of classiness, and referencing a very specific subculture, use the right terminology.

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Bo Gusman

“Use the right terminology.” I agree with you!

Not to be pedantic, but:

“Air of classiness, not “heir.”

“Cappuccino,” not that Frankenword shown above. Cheers!

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JD

Thank you for your comment, Meg. I knew that sounded wrong and appreciate your clarification on the fine art of Italian coffee.

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Katy

Meg, thank you for being pedantic. I loved the nuance and insight. Maybe you should consider writing a regular newsletter on topics like this?!! I would devour it!

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Par King

Not to out-pedanticize you, but as someone who worked in specialty coffee for over a decade, I must point out that your pedantic paradoxical parable unfortunately gets many of the details wrong.

“Espresso solo” is not a common way to order in Italy in my experience, more commonly it’s just ordered as “un caffe” as American style drip coffee does not exist, so “coffee” just means espresso without milk. But someone who spends more time drinking espresso in Italy than me can correct me if I’m wrong.

More importantly, drinking espresso “neat” is absolutely NOT doing a disservice to the coffee. In fact many espresso aficionados would argue the exact opposite, that adding milk to a well executed espresso is masking the nuance of the coffee.

While the crema does contain some coffee oils, it is absolutely FALSE that this is “where the most flavor is.” In fact, the crema is mostly C02, trapped in the roasted bean and off-gassing from the fine grinding and pressurized brewing process (with a result similar to the “Guiness effect” with nitrogenated beer or cold brew kegs), and tends to impart mostly bitterness to the overall cup as a result of its carbon nature. While traditionally crema is considered a desirable trait in espresso as it adds to the perception of body and a thick, syrupy mouthfeel to the drinking experience, modern specialty baristas and coffee experts agree that it does not tend to enhance the overall flavor profile, so some even choose to spoon it off before drinking. I think reasonable coffee people can disagree on the aesthetics, but facts do matter.

“…oils quickly oxidize and the acids break down, which can make the shot go bitter, bland or even sour.” do you have a source for this? bitter, bland and sour are three very different defect descriptors in an espresso shot, and each usually have their own cause, none of which have much to do with an espresso shot sitting or crema dissipating for one minute before drinking. Bitterness is usually a result of over-extraction in the brewing process or over-roasting or just low quality coffee. Sourness is usually under-extraction due to too coarse a grind or water that isn’t hot enough. It can result from an espresso shot that sits unconsumed on the counter for many long minutes, but not usually after one minute. Blandness/flatness could be a number of causes, from the source coffee, the roast profile, the age of the coffee, water quality, brew temperature, etc.

“Espresso is pulled at around 200 degrees so it’s difficult to drink while it is still fresh.” What? Nonsense. Unless you are very sensitive to hot temperatures, an espresso is usually drinkable right away or after 30 seconds or so at most. That’s the whole point. Express. Fast. It’s only 2oz of liquid give or take, so unless the barista preheats the demitasse with a blow torch, it cools down to drinking temperature very quickly. However, the shot does not “deteriorate” in one minute, that’s outdated coffee science. The crema may dissipate but how quickly varies highly by coffee and brewing parameters. Adding steamed milk does nothing to “preserve the shot” or the crema other than adding volume and diluting espresso flavor. Not saying a well made cappuccino isn’t delicious in it’s own right, but this particular barista “of character” would never order a “bone dry” cappuccino. I know your anecdote is just for giggles, but I think even if we go by your false philosophy that milk is somehow necessary to “preserve” an espresso, then the “gentlemen of character” (whatever that silly marketing phrase means) should truly order a macchiato.

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MH

I think they were going for “The Most Interesting Man in the World Vibe” and in that respect, i think “he drinks espresso neat” hits the mark. It’s not meant to be semantically correct.
Some of my other favorite lines from the Dos XX guy:
He lives vicariously through himself.
He once had an awkward moment, just to see how it feels.
His beard alone has experienced more than a lesser man’s entire body.
His shirts never wrinkle.
He is left-handed and right-handed
The police often question him just because they find him interesting.
His blood smells like cologne.
His hands feel like rich brown suede.
Cuba imports cigars from him.
Mosquitos refuse to bite him purely out of respect.

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Robin

What a great article about Manifaturra and Aperitivo! We’ve been big fans from the get-go; Andrea and Brian are top notch all the way. How fortunate we are to live in this beautiful town with a European-style enoteca and restaurant. 😊

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JB

I honestly think Beau is really really bad marketing in these gender neutral times. I obviously know it’s not a strip club, but as a woman I would never feel comfortable going to a gentleman’s bar, I would honestly go out of my way not to go there because of them marketing it as a gentleman’s club nor would I want my significant other to meet his friends at a gentleman’s club. What makes their customers “gentleman” and are women even welcome?! I also think it’s really funny that no business has ever succeeded in that spot so why would they even try and think their business would be any different? And I also don’t think that core power yoga wants their plaza to stink of cigars constantly especially when no smoking is allowed anywhere downtown. Beau, people don’t like smoking or exclusions of genders especially in this town and especially in 2026.

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Cyndi

Seriously?! “A Bar for Gentlemen of Character” how quaint and absolutely out of sink with the “Zeitgeist”!
Honestly as a female I cringe at the thoughts these words offer up…and may it bomb big time…get my drift??

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Jefferson A.

With 9 out of 10 stores downtown focused on women’s apparel and accessories, god forbid there’s a tiny space in the back of a building focused on what “gentleman” might be looking for in a retail experience. If you think this jives with “zeitgeist” , makes you “cringe” and hope it (a female owned business) fails, wouldn’t that make you a “misandrist”?

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Christine!

The best part of this “anti men” is- the Grandmother of one of the investors is Aleene Jackson- who has a long history being a strong female, operating a self started business- Aleene’s Creative Living/Tacky Glue. She made Industrial Way famous long before Industrial Eats/Figueroa Brewing came in

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